Influencing future decisions
Set up by Virgin Unite in 2018, The NewNow is a collective of rising leaders taking on the world’s toughest challenges. Over half the world’s population is under 30, so the organisation is about making sure the next generation of voices are heard, influencing future decisions around equality, dignity and justice.
Bringing young voices together
We created a fearlessly raw, utilitarian visual identity and brand toolkit for The NewNow, reflecting the idea of collective action and many global voices joining together. The identity is mainly black and white, with a secondary palette of yellow and grey used for emphasis. Imagery is raw, natural and has a real-life feel.
We also developed a simple hand-drawn illustration style to complement the hard-edged look and feel.
