Waiting no more
Why wait weeks for a GP appointment, when you could have a face-to-face consultation with an experienced NHS doctor almost any time that suits you? That’s the powerful proposition behind Push Doctor, Europe’s largest digital doctor service.
Leading from the front
Our job was to position Push Doctor as a leader in this fast-growing market. It needed to come across as a reassuringly premium choice, inspiring trust and confidence. So we created an identity combining strength and elegance (including logo, look and feel and iconography) for mobile and desktop apps, as well as all marketing materials.
Looking ahead
Our strapline for launch communications, ‘The wait is over’ pretty much wrote itself. And, looking to the future, we built in a broader brand narrative (along with positive, active lifestyle imagery) around changing the way people think about their health and wellbeing.
Photography by Richard Moran.