Getting folks engaged
LeftCoast is an Arts Council England initiative to get more people involved in arts and culture around Blackpool and Wyre — a place where there’s traditionally been little interest.
Exploring the left-field
First, we came up with the name and identity, referencing the project’s geographical location and the artistic notion of moving audiences ‘an inch to the left’. Once we’d landed the idea of ‘leftness’ as a shorthand for all things artistically exciting and off-centre, all kinds of quirkily impactful creative applications followed.
Photography by Henry Iddon.