Our job was to help them position themselves as leaders in this 
fast-growing market; a reassuringly premium choice, capable of 
inspiring trust and confidence. To that end, we created an identity 
combining strength and elegance – including logo, look and feel 
and iconography – to work powerfully across core mobile 
and desktop apps, and all marketing materials. 

As an engaging strapline for launch communications, “The wait is over” 
pretty much wrote itself. And, looking to the future, we also built in 
a broader brand narrative – supported by positive active lifestyle 
imagery – expressing a long term vision of changing the way people 
think about managing their health.

As an engaging strapline for launch communications, “The wait is over” 
pretty much wrote itself. And, looking to the future, we also built in 
a broader brand narrative – supported by positive active lifestyle 
imagery – expressing a long term vision of changing the way people 
think about managing their health.