Our job was to help them position themselves as leaders in this
fast-growing market; a reassuringly premium choice, capable of
inspiring trust and confidence. To that end, we created an identity
combining strength and elegance – including logo, look and feel
and iconography – to work powerfully across core mobile
and desktop apps, and all marketing materials.
As an engaging strapline for launch communications, “The wait is over”
pretty much wrote itself. And, looking to the future, we also built in
a broader brand narrative – supported by positive active lifestyle
imagery – expressing a long term vision of changing the way people
think about managing their health.
As an engaging strapline for launch communications, “The wait is over”
pretty much wrote itself. And, looking to the future, we also built in
a broader brand narrative – supported by positive active lifestyle
imagery – expressing a long term vision of changing the way people
think about managing their health.