A fresh sense of direction
Streetlife is a UK-wide voluntary sector organisation, doing brilliant work in providing opportunities for disadvantaged young people. They wanted a new brand identity that would reflect their dynamic, innovative approach, and help transform the impact of their fund raising. Our research uncovered Streetlife’s point of difference: the focused personal support they provide to each young person, helping them build a better future for themselves. Which led us to a bold new identity, based on the theme of transformation, and a fresh sense of direction on life’s journey.