Seriously Successful Campaign

Our long-standing client the University of Sunderland was at the heart of a new initiative designed to promote the growth of the software industry in the region. They asked us to come up with
a powerful identity and brand campaign that would strongly establish the link between Sunderland Software City and
their academic offerings. We devised a simple, bold look and
feel for the initiative, making use of the acronym SSC to communicate some of the key messages in a distinctive and memorable way.


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