A fresh sense of direction

Streetlife is a UK-wide voluntary sector organisation, doing brilliant work in providing opportunities
for disadvantaged young people.
They wanted a new brand identity that would reflect their dynamic, innovative approach, and help transform the impact of their fund raising. Our research uncovered Streetlife’s point of difference:
the focused personal support they provide to each young person, helping them build a better future for themselves. Which led us to
a bold new identity, based
on the theme of transformation,
and a fresh sense of direction on life's journey.




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