Letting the writing do the talking

For the 2010 edition of the Festival, we focused our attention on the text, as they say in literary circles. We chose powerful extracts from the work of writers taking part,
and pasted them up on posters around the city - creating a strong sense of intrigue among local
book-lovers, in the run-up to the Festival. Photographs of these posters in situ then became part
of the identity across all promotional materials, including event advertising and the
printed brochure.


Outdoor graphics

Advertising

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