Best foot forward

From Afghanistan to Zambia, the Mines Advisory Group (MAG) saves lives by clearing landmines and other unexploded weapons. But when we started working with them, they were struggling to tell their story in a compelling way, back here on their home turf. Our multi-award winning "Mind where you put your feet" campaign
played a vital role in getting busy people to stop and think about
the importance of MAG's work - resulting in an increase in government and public funding
of almost 35% over the next two years. We also applied our bold creative thinking across a range
of other brand communications, from fund-raising promotional items to the charity's annual review.


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