Sometimes the clue really
is in the name

Even since they became one of the wealthiest clubs in the world, Man City take pride in being rooted
in the city, supported by passionate local fans who care more about good football than a glitzy image. So when they asked us to develop a brand marketing campaign for their 2008/09 Seasoncard,
we knew we needed to capture that sense of a real, no-nonsense bond between the club, its players, and its supporters. Clever but empty marketing slogans wouldn't cut it; but maybe there was something that could help us
in the name of the club...