Just occasionally, more is more

Bit of role reversal, this one. Usually it's the client who wants to spell things out, while we take the "less is more" position. But, on the occasion, we started by ditching the snappy but meaningless acronym ICOM, and reverting
to this NGO's full more explanatory name. Then we set about blowing the dust and cobwebs away,
to create a fresh and elegantly simple new look for the brand's communications. After all, modern museums can't afford to live
in the past.


Design guidelines