tell a coherent story
Based in London, Gazprom Marketing and Trading is a global energy business with offices in the USA, Europe and Asia. To help them instill a sense of common purpose across the entire business, they asked us to develop a simple but engaging internal brand campaign. Our idea was to help them tell The GM&T Story. Centrally edited, this was open to all employees to contribute content and opinions. Chapter by chapter, the material created was made available (in print and online) as
a suite of engagingly written and attractively designed publications - with each employee receiving
a branded folder in which to collect the individual pieces.