Adding power to
an energy giant's brand

As one of the biggest companies
in the world, Russian energy giant Gazprom is hardly a little known name. But somehow, their UK commercial gas and power
division - Gazprom Marketing & Trading Retail - was struggling
to get the market recognition its stature deserved. A big part
of the problem, we felt, was the
name - which research confirmed was definitely confusing people. And so Gazprom Energy was born, the new more transparent name serving as a starting-point for
a fresh and distinctive new positioning and identity, based
on simplicity and honesty.


Brand values

Brand imagery

Iconography

Information graphics

Launch materials

Brand literature

Corporate literature

Product literature

Brand guidelines

Promotional items

Advertising

Internal communications

Tactical campaigns