British, with a South Asian flavour

In over 100 countries around the world, the British Council flies the flag for the UK, building trust and generating opportunities. As an approved supplier, we were asked to create an identity for a major conference in London, promoting the Council's work in South Asia.
To link together the various elements of the event, we came
up with a modular graphic device, strongly echoing some of the patterns found South Asian arts and crafts.