Artex? It's not what you think

Remember when Artex was that knobbly textured stuff on every student bedsit ceiling? Not any more. These days, it's the brand name of the construction products arm of the massive Saint-Gobain Group. The challenge they set
us was to help redefine their clarity
of purpose, and then communicate this in a way that would engage and inspire every member of their team. Not easy; but looking very closely at their name, we saw the makings of an elegant words-based solution. And from that point on,
all the pieces needed to construct
a powerful and coherent internal communications campaign started to fall into place...


Positioning

Brand video

Illustration style

Photography style

Brand book

Department graphics

Internal bulletins